SEO is how your page shows up in Google and when someone shares it. You set a page's title and description for search on the SEO tab in the editor — or let the assistant write them for you.

Before you start

  • Open the page in the Editor and switch to the SEO tab.

Steps

  1. Set the Meta title — the clickable headline in search results. The counter shows how many of its 60 characters you've used.
  2. Write the Meta description — the sentence under the headline. It has room for 160 characters.
  3. Check the previews beside it of how the page will look in Google and when it's shared.
  4. To pick the picture used when the page is shared, click Choose image under Social share image.
  5. Short on time? On the Chat tab, type / and choose /seo, or ask "write SEO for this page". The assistant drafts both from the page's content.
  6. Click Publish (or Submit for approval).

What happens next

When you publish, a Quick SEO check may suggest a new title and description if the page's content has changed. Accept the suggestion, or click Keep current SEO.

A page with no social share image of its own uses its hero image, your site's social share image from Site Settings → Branding, or your logo.

Leave Allow search engines switched on unless you want the page kept out of search.